{
Rawdon Glover

People

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Jaguar Aims for Revival with All Electric Grand Tourer by 2026
Jaguar is undergoing a significant rebranding effort amid declining sales, with plans to launch a new all-electric grand tourer, the Type 00, in 2026. The brand, once a symbol of automotive excellence, has struggled to adapt to market shifts favoring SUVs and faces challenges in a crowded high-end EV market. Analysts express skepticism about Jaguar's ability to regain its former glory, citing the need for a clear and compelling strategy.
CNBC
Jaguar Land Rover plc IND GBR ITA Charles Tennant Karl Brauer Enzo Ferrari Jessica Caldwell Rawdon Glover Show more
Finance & Economy, News Article
22:15 04.12.2024
Jaguar Unveils Controversial Type 00 Concept Car Amidst Brand Transformation Efforts
Jaguar is attempting to revive its brand by introducing the Type 00 concept car, which has sparked mixed reactions for its bold design reminiscent of the XK-E coupe. Aiming for the luxury market with a price tag of £120,000, the company seeks to attract a new audience while ceasing new car sales in the UK ahead of a relaunch as an electric-only brand in 2026. Critics argue the design is impractical and the price point targets a limited market, raising concerns about the brand's future direction.
CleanTechnica
Jaguar Land Rover plc Ford Tata Motors FUT, December 2024, GBR Rawdon Glover Clint Eastwood Beatrix C. Keim James May Amanda Stretton Show more
Finance & Economy, Blog Post
04:28 04.12.2024
jaguar unveils type 00 concept car amid rebranding controversy
Jaguar has unveiled its all-electric concept car, the "Type 00," showcasing a bold new design direction amid a controversial rebranding effort. The vehicle features a boxy shape and sleek lights, diverging from the brand's sporty image, while Jaguar plans to launch several new electric models, including a four-door GT car next year. The rebranding campaign, which faced significant backlash for its artistic approach and removal of the iconic Jaguar logo, aims to reposition the brand as it transitions to an electric-only lineup by 2026.
CNBC
Jaguar Land Rover plc GBR Jenni Reid Rawdon Glover
Technology & Innovation, News Article
02:00 03.12.2024
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